More than 40 years, we have been serving to our customers in non-food consumer goods sector though our principals of high quality, reliable, on time supply chain management system. In the first decade of 2000s, our group made a long-term investment on promising cutlery business and built up the most innovative and dynamics brand ’ROOC’ that has the highest brand awareness in Turkey. In very short time, ROOC products took places almost all local and national retailers and continue to increase footprint not only in Turkey but also in neighbor countries. The main goal of ROOC is to be highly specialized in cutlery items that meet costumers ‘needs and to be essential part of all kitchens with its special designed and unique products. We strongly believe that ROOC will continue to grow as a new trend of kitchens by understanding the value of customer knife and the true cutlery.